Ansoff Matrix: The Art Of Diversification And The Brilliant Truth About 4 Tested Strategies Here’s a little secret that few people know about the Ansoff Matrix. Igor Ansoff, was a Russian-American mathematician and business theorist. He created the matrix in 1957 and he wouldn’t want you to know this tasty little secret. After all, he … Continue reading Ansoff Matrix: The Art Of Diversification And The Brilliant Truth About 4 Tested Strategies