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What is business coaching?

One of the more common questions that we get asked is what is business coaching?

For a detailed understanding of what business coaching is visit our learning centre here.

Business coaching exists to make sure that business owners don’t join the 96%. Because…

96% of start-up companies
fail by year 10 

The 96%? Yes, the 96%. Michael Gerber in his best-selling book “The E-Myth” stated that 96% of start-up companies fail by year 10, business coaching helps prevent that

That’s a catastrophic amount.

Can you imagine the pain of having to close your business down? Or making your employees redundant. And what about having to tell your family? There are sleepless nights worrying about cash. There is stress and anxiety spent worrying about your staff.

And the general devastation that a struggling business creates at home when you can’t switch off whilst you are with your family.

So why do 96% fail?

Because a great hairdresser doesn’t always run a great business.

You can be one of the best in your industry at the technical part of your job (the hairdresser, the mechanic, the accountant, building or selling your product etc) but that doesn’t mean you’ll run a great business.

Most technicians spend years learning the technical aspect of their trade. Then when they get really good they take the big brave step of going on their own. They set up a business.

But now they have a new profession. They are now a business owner, and no longer a technician (hairdressers, mechanics, accountants).

How many years do they spend studying their new profession (i.e being a business owner)?

On average, 0 years.

The reason that so many businesses fail is a lack of business education. To find out what education you need click here.

The second reason. They have no accountability to do the things they should be doing. To find out what a coach does and how they hold you accountable click here.

And the third reason, they have no support. Which leaves most business owners feeling lonely. And feeling like there’s no hope. To read about coaching, and whether it’s suitable for your business click here.

How does business coaching help?

The three main reasons that businesses fail are:

A lack of business education

The business owner doesn’t work ON the business (mainly due to a lack of accountability).

There’s no technical, emotional, or mental support for the business owner

Business coaching is a great place to get a business education

Your business coach will teach you and educate you. Then outside of your coaching sessions, they’ll get you reading, watching, or listening to different business icons from all over the world. Pretty soon you’ll have the knowledge and education on how to grow a business. The business will start growing and most importantly you’ll grow as a person too.

Business coaching is all about accountability

Ever had a personal trainer at the gym? If you did, I’m pretty sure you worked harder when you did a session with them. That’s part of the advantage of having a business coach. You’ll commit to taking action and your coach will check in and see whether you completed it or not. And if you don’t complete the actions, your coach will challenge you and hold you accountable.

Business coaching is something that will give you support

Your coach isn’t just there to challenge you. Business can be tough. On the days when you are struggling, and it’s not a kick up the arse you need, your coach will support you and be there for you as well.

Business coaching isn’t only for a certain type of business

There aren’t any particular industries that benefit more than others from business coaching. No matter the industry. And no matter the size, a business would benefit from having a business coach. Business coaching was previously only reserved for the elite. The kind of blue-chip companies that are featured on the stock exchange. Now, any business can have a coach with programmes starting from just £120 + VAT.

Business coaching isn’t for business owners that don’t want to grow

It takes a certain type of person to benefit from business coaching. It certainly isn’t for people that aren’t willing to leave their comfort zone. Or those that don’t want to grow. And it definitely isn’t for anyone that isn’t willing to work on themselves. But if you’re the kind of person that wants more from life. That wants more from your business. And is ready for a journey of personal development, then coaching could be right up your street.

To find out whether coaching is right for you click here.

Business coaching isn’t the solution, you are

Ultimately, business coaching is about helping you become the best version of yourself. You’ve heard the phrase “feed someone a fish and you feed them for a day, teach them to fish and you feed them for life” right?

Well, that’s what business coaching is all about.

It’s about giving you the education, tools, and support to level up personally and take your business to the next level.

What do those tools look like that help you level up?

At Action Coach Manchester we have 6 different programmes and memberships that will help you level up.

The cheapest of those is priced at just £120 + VAT per month and all of the programmes give you the following:

  • Business education – You’ll have the knowledge and experience that you need as a business owner.
  • Accountability – To work ON the business instead of IN the business. After all, no one ever grew a business by cutting more hair.
  • Support – All of our programmes give you access to some of the best coaches in the world. They’ll support you and be by your side throughout your business journey.
  • Access to a community full of business owners – All of our programmes give you access to a bunch of business owners that are all on their own journey of personal development. It’s an incredible community of growth-orientated, kind, and sincere personal development junkies.

You can view our programmes and memberships here.

What should I do now if I want to use coaching to help grow my business?

If you want to find out how to join a coaching membership then all you have to do is follow this three-step process.

  1. Come along to one of our events by clicking here.
  2. You’ll meet the business community and the other business owners in the group.
  3. We’ll assess your goals, and take a look at what’s holding you back.
  4. We’ll talk you through our programmes and memberships and if you like us, and we like you then you can join a membership on the day.

Click here to sign up for the next event

Be part of the 4% that thrive

Whilst 96% of businesses fail, our members thrive. In our recent survey, 100% of our members said they would recommend Action Coach Manchester. And over 95% of our clients had increased their profits since they started working with our business coaches.

So don’t join the 96% that fail.

Albert Einstein famously said the definition of insanity is “doing the same thing over and over again and expecting a different result.”

If you carry on as you were, with no business education, no accountability and no support, then you’re increasing your chances of joining the 96% that fail.

Your increasing your chances of sleepless nights, stress that you take home with you and that feeling of loneliness that comes with a failing business.

Instead, join the 4% that thrive. Just like these guys below…

Hear it from other Business Owners


This is just the start for us and our business coaching journey, we’ve been working with ActionCOACH for 10 months and it’s given us the building blocks we needed. Kiera Dee, Managing Director of BLVD by V

Since working with ActionCOACH, they have:
✔ A clear business direction.
✔ 400% Turnover increase.
✔ A network of like-minded business owners

Hear it from other Business Owners


“I honestly don’t know where we’d be without business coaching” Mark James, Managing Director of Right At Home

Since working with ActionCOACH, they have:
✔ A clear marketing plan
✔ Year 1 revenues of £600k.
✔ Year 2 revenues of £1.2 million

Hear it from other Business Owners


“I absolutely love it. It’s not just about the coaches and the business coach that’s phenomenal, but it’s the community that they have here as well. Everybody contributes to that.” Kirsty Taylor, Managing Director of Taylor Shoes NW Ltd.

Since working with ActionCOACH, these members have:
✔ Dwarfed the money they have invested into their membership with the money made on the programme.
✔ Levelled up and eliminated bottlenecks.
✔ Joined a community of outstanding business owners.

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