5 Secrets That Increase Conversion

Improving your conversion rate can be very difficult. Mark James remembers it too. Mark had been trying to improve his conversion rate for 6 months, and all that he had done, was make it worse. His conversion rate was actually declining. He felt trapped. And he felt like he was running out of options. And he just couldn’t see a way out. Then one day, everything changed. I shared something with him. “How these 5 little-known secrets increase conversion by 54% in just 2 months.”

And Mark loved them.

5 Secrets That Increased My Conversion

5 Secrets That Increased My Conversion





They changed his whole business.

Helped him go from earning literally nothing, to over £600k in just one year.

And what’s better, he doubled his business again the year after.

But do you know what the best bit is?

They can help you too.

These 5 little secrets that increase conversion can help you:

  • Improve your conversion by 54% or more in under 2 months.
  • Help your business earn an extra 6 figures with just 5 simple changes.
  • Put the fun back into sales for you and your team.
  • Improve the profitability of your business by more than 100%.
  • All while increasing the amount of money you can take out of the business by more than 100%.

These 5 strategies have helped big corporate companies and small start-up businesses. They’ve helped B2B companies and B2C. Hey, they’ve even helped people sell more products, and helped others sell more services.

And I’m sure they can help you too.

What can you do to improve your conversion?

When Mark first came to us, he was making 4 of the top 7 mistakes you can make with your conversion.

And the last one was a really obvious one.

It was only when he realised what he was doing to mess up, that he realised how he could turn things around.

So we ran through the 7 mistakes you might be making if your conversions are poor.

1. Poorly defined target audience.

If you don’t know what your target audience looks like, you are in trouble. You’ll often struggle to create effective marketing campaigns that resonate and create a connection with potential customers. Most small companies try to target everyone to get anyone. But it doesn’t work. Because when you try speaking to everyone, you’ll end up reaching no one. Seriously, give it a go. Try writing some content that would compel everyone. That compels both an 87-year-old woman, and an 18-year-old boy that loves going out on the town.

Exactly, it’s really difficult, right?

Be sure to spend some time working out who your ideal audience is, and then write directly to them.

2. Lack of compelling value proposition.

Companies that don’t have a strong and unique value proposition often struggle to differentiate themselves. If there’s nothing unique about you how do you stand out over your competitors? It becomes really difficult to convince customers to choose your products or services over theirs.

3. Ineffective website design. 

Companies that have websites that are difficult to navigate, slow to load, or have a poor user experience often struggle to keep visitors engaged and convert them into customers.

4. Poor marketing.

If your marketing isn’t building a bunch of warm leads, then you’re left with cold leads. And if you’re left with cold leads that came in on the back of poor marketing, your conversion is going to drop.

Think about it, when someone’s watched your videos, checked out your website, and scanned through your socials and they love you… they are so much easier to convert. When you ring them and held them hostage on the phone during a cold call, that’s a tough day in the office for any salesperson. And your conversion is going to suffer.

5. Lack of trust.

Poor marketing can cause a lack of trust as well. But there are other things that can destroy trust. Such as poor reviews, lack of social proof, or a perceived lack of credibility.

If a customer doesn’t trust A) That you’re a trustworthy, honest, and transparent organisation or B) that they can trust you to get the job done, they aren’t going to buy.

You have to build both types of trust with your prospects in order to convert them.

6. Poor customer experience.

Companies that don’t prioritise providing a positive customer experience may suffer. They’ll often struggle to retain customers and receive positive reviews, which can impact their conversion rates.

7. Weak call-to-action (CTA). 

Companies that don’t have clear and compelling CTAs on their website or in their marketing campaigns may struggle to encourage visitors to take action.

The turning point…

Once Mark started to get his head around what he’d been doing wrong. It gave him a clear plan of action. He knew exactly what he needed to do next to get more sales.

It becomes so obvious.

If someone’s shining a flashlight in the area that you’re going wrong, all of a sudden you can see.

Once you can see a problem, it becomes pretty easy to start dealing with it.

When Mark had rectified the issues he was making with his sales team. It was time to reveal the secrets.

That’s when the game really changed.

The 5-little known secrets to improve your conversion (number 3 will shock you)

1. Emotion – Don’t be scared to go there

The 1st of 5 secrets that increase conversion. Getting to emotion.

You have to get too emotion with your potential customers when selling. It’s crucial to making a successful sale. Selling is all about connecting with them on a deeper level, tapping into their desires, and making them feel good about their purchase. After all, people buy based on emotion and then justify their decision with logic.

When you can evoke feelings of excitement, happiness, or even nostalgia, you create a deeper connection that goes beyond just a transaction.

Emotions are what drive people to make decisions, and purchasing decisions are no exception.

By understanding your customer’s needs and tapping into their emotions, you can position your product or service as the solution to their problems.

And the best part?

You can do it all in a friendly and charismatic tone that makes your customers feel valued and heard.

When you create a positive emotional experience for your customers, you’re not just selling them a product, you’re selling them an experience they’ll remember.

So, if you want to improve your conversion, you need to make your customers feel something and watch your sales soar.

2. Test and measure – A/B split testing

Did I hear you say, what the hell is split testing? You wouldn’t be the first person to ask. And I doubt you’ll be the last.

But it’s one of the most important things to understand, especially when you’re trying to make a million in profit for the first time. Almost no companies make it to that milestone without doing this.

Here’s an easy way to explain it.

Imagine if you had a product that you wanted to sell and you advertised it in the local paper. If you run 5 different ads, with 5 different sales messages on, and each message had a different discount code, you could easily see which ad worked best.

There are millions of different variations of this. But ultimately, the principle is “comparison”. Run a few different headlines, pictures, or ads that are different in length. Or choose any other variable, and see which advert performs.

The rules are simple.

The Split Testing Rules

Change the one thing that you are testing (headline, picture, body of the text, or any other variable) and keep everything else the same. To be a fair test the ad would need to go to the same amount of people, at a similar time, and using the same media.

Try to keep as much as you can the same, change just one thing, and have a way of tracking the result (like a discount code, a coupon, or a tracking link if you’re driving them to a website).

When it’s all said and done, split testing, also known as A/B testing, is a powerful tool that can help you improve your conversions.

By testing different variations of your website or marketing campaign, you can see what works best for your audience and make data-driven decisions.

It’s like having a crystal ball that tells you exactly what your customers want and tells you exactly what works.

With split testing, you can test different elements like headlines, images, or calls to action, and see which ones perform better.

This can help you optimise your website or campaign and improve your conversion rates.

Plus, it’s a great way to experiment with new ideas without committing to a full-scale change.

So, if you’re looking to boost your conversions and take your business to the next level, split testing is the way to go.

Start testing today and see the difference it can make

3. Turn people away that aren’t right

Most people run away as fast as a cat does if you try to give it a bath when they see this secret.

But stay with us, this can be a game changer.

It helped Mark earn more than £100,000.

Turning away people who aren’t the right fit for your business may seem counterintuitive. But it can actually be a great way to improve your conversion rates.

When you focus on attracting your ideal customer, you’ll see more qualified leads and fewer unqualified ones.

This means you can spend more time nurturing the leads that are most likely to convert. Which means less time chasing after leads that are unlikely to buy.

By turning away those who aren’t the right fit, you can create a more targeted marketing strategy that speaks directly to your ideal customer.

This can lead to higher conversion rates, as you’re focusing your efforts on those who are most likely to buy from you.

So, don’t be afraid to say no to those who aren’t a good fit.

It’s better to have a smaller pool of qualified leads than a large pool of unqualified ones. By focusing on the right customers, you can improve your conversion rates and grow your business.

4. Be the authority

When you’re trying to make a sale, having authority is key. I’m talking about being the expert, the go-to person in your field.

People want to know that they’re dealing with someone who knows what they’re talking about.

In every sales situation, a sale is made. Either you selling to the customer. Or them selling you a “no”. One of you is going to buy.

It can often come down to whoever has the most authority.

If you go to the prospect’s building and walk up to reception. The receptionist notices you but barely looks. Then makes you fill in the visitor’s pass and sit in the corner on the blue chair “like a good little boy or girl”. You’ve lost all authority.

It’s like when you go to the doctor, they have the authority. Even the president of the United States takes there pants down if the Doctor tells them to.

The person with the most authority can often make the sales. You’ve got to be that person.

When you have authority, people trust you, and when people trust you, they’re more likely to buy from you. (After all, the president probably wouldn’t take their pants off if they didn’t trust their doctor).

So, do your research, show off your knowledge, be strong, and don’t be afraid to flex your authority muscle when it comes to selling.

5. Keep learning, tweaking, testing, and growing

If you really want to improve your conversion, this is the most important little secret there is. And it’s the last of the 5 secrets that increase conversion.

You have to keep learning, tweaking, testing, and growing. You can’t just set it and forget it.

Instead, you have to be willing to try new things, see what works and what doesn’t, and make adjustments along the way.

It’s like playing a game of Jenga – you have to keep stacking those blocks and adjusting them until you find the right balance.

But here’s the thing – you can’t just measure and tweak things once. To get the level of results that Mark did you’ll need to keep doing it consistently over a long period of time.

It’s like working out – you can’t just go to the gym once and expect to have a six-pack.

You gotta keep showing up, putting in the work, and making progress over time.

So, keep learning, keep tweaking, keep testing, and keep growing – and do it consistently.


Well, we promised that the 3rd secret would shock you. And it often does. But those 5 secrets that increase conversion can and will help you too.

And just like Mark, you could improve your conversion by 54% or more in under 2 months.

Maybe it helps your business earn an extra 6 figures like his did.

Whilst making the sales fun again for both you and your team.

All while increasing the amount of money you can take out of the business by more than 100%.

And don’t forget to avoid the costly mistakes we mentioned above.

Be clear on your target audience, it’s easier to talk to warm leads. Make sure your uniqueness shines out. That will separate you from the crowd and really affect your conversion. Build lots of trust using the tools we mentioned and most importantly make sure your marketing is on point.

Once you are confident your not making those simple mistakes, it’s time to go for the big wins. Focus on the 5 secrets we went through and make sure you’re consistent with them. That’s the only way to win big.

Mark is proof that it doesn’t require any form of wizardry. What it takes is commitment and trust in the systems proven to generate results.

And that’s what this is all about.

Getting results.

And getting them now.