3 Essential Skills Business Owners Should Learn About AI

We are living in a world where technology reigns supreme.

Small business owners find themselves standing at the starting line in a race that’s going to be dramatic. The landscape is evolving, transforming before our very eyes.

And one thing is abundantly clear.

Having AI skills has become the coveted key to unlocking untapped potential and unimaginable success.

As the boundaries of possibility expand exponentially, it is imperative for entrepreneurs to grasp the true essence of artificial intelligence. 

Small business owners need AI skills to harness its immense power for their businesses.

Prepare to embark on a thrilling journey where AI becomes your most trusted ally. Propelling your business to unprecedented heights. Are you ready to discover how this cutting-edge phenomenon can shape your entrepreneurial destiny?

Then let us delve into the depths of AI skills and their resounding impact on business growth.


Why Do I Need AI Skills

Let’s dive right into the heart of the matter.

AI skills.

You might have heard about artificial intelligence (AI), but what exactly are AI skills and why do they matter?

AI skills are like the secret sauce that can take your business from good to jaw-droppingly amazing.

Picture this.

In the next six months, AI tools are set to explode onto the scene with mind-boggling growth.

It’s like a rollercoaster ride that’s only going up. The question is, are you ready to hop on and ride this wave of potential?

Here’s the thing about AI tools, my entrepreneurial companion.

They are incredibly powerful, but they need one crucial ingredient to work their magic.

Quality instructions.

It’s like having a top-notch recipe but not giving it the right measurements and techniques. If you want great results, you’ve got to feed AI tools with clear, detailed instructions.

That’s the secret sauce I was talking about.

So, let’s get it straight.

AI skills are all about understanding how to communicate effectively with these AI tools.

The better the instructions you provide, the better the results you’ll get.

It’s like training a team of super-smart robots to work alongside you. Taking your business to places you’ve only dreamed of. Exciting, right?

Now that we’ve laid the groundwork, let’s dig deeper. Let’s look at how AI skills can propel your business towards unparalleled success.

We’re about to embark on a thrilling adventure of discovery.


Using AI Tools In The Right Way

Let’s talk about how to make the most out of those AI tools, shall we? Trust me, it’s like having a secret weapon up your sleeve! But hey, before we get all excited, we need to address a couple of important things.

The Pitfalls of Generic Prompts

Now, imagine this. You go to ChatGPT or one of the other tools and type in something like “write me a 2000-word article on making money.”

Sounds good, right?

Well, not exactly.

You see, my friend, when you give vague instructions like that, you’re setting yourself up for disappointment.

The article that pops out might be as generic as a supermarket prosecco.

Sure, it’s something, but it’s far from the fizz and flavor you were hoping for.

To get the best out of AI tools…

You need to be crystal clear with your instructions.

Break it down, be specific, and watch the magic unfold.

If you don’t, ChatGPT will make lots of generic assumptions. The text will be all blocked together, with no space between lines and paragraphs. So you might even need to edit it and go back to make it breathable and readable like this article.

To get the best out of ChatGPT or any other AI tool, it helps if you have copywriting skills. So take the time to educate yourself on great copy. Then you’ll understand what instructions to give.

Think of it as directing a talented chef in the kitchen.

You wouldn’t just say, “Make me dinner.”

No way!

You’d provide all the juicy details. What cuisine you’re craving, any dietary restrictions, and your preferred level of spice. The same principle applies here.

Oh, and here’s another thing to keep in mind. That generic tone of voice. It’s AWFUL.

You know what I’m talking about. The same-old, cookie-cutter voice that feels like it’s been copy-pasted from every other blog or article out there.


We don’t want that for your business, do we?

But that’s exactly what you’ll get if you don’t give great instructions to ChatGPT or any other AI tool.


How To Write A Prompt - AI Skills

How To Write A Prompt – AI Skills

How To Craft Detailed Instructions For The Best Results

Now, let’s get down to business and talk about how to craft those mind-blowing instructions.

The type of instructions that will make AI tools work their magic for you.

  1. Identifying the Target Audience

Defining your target audience is key. Who are you trying to reach? Because if you don’t specify, the AI has no option but to make the copy generic.

Who are the people that will benefit from your products or services?

Tailor your prompts specifically to that audience.

Think about your audience’s needs, desires, and pain points. And then tell ChatGPT what they are! When you do that, WOW! You’ll see remarkable outcomes that will leave you grinning from ear to ear.

  1. Choosing Relevant Keywords

Keywords are the secret sauce of online visibility. Selecting the right keywords is crucial. A keyword is a phrase that someone will type when they are searching for your article.

If your article is on “pink flowers that smell great” then you’d make that the keyword.

To find it online, people would search “pink flowers that smell great”. Then your article would appear on Google with millions of other articles.

Think about the keywords related to your business and its goals.

What are people searching for? What terms will make your content stand out?

And don’t forget about those secondary keywords. They refine the AI-generated content, making it even more relevant and engaging. Once you’re clear on what your keywords are, TELL THE AI WHAT THEY ARE!

  1. Incorporating Funnel Stages

Ah, the funnel stages. The holy grail of marketing. You’ve got awareness, consideration, and decision. They are the 3 funnel stages. When crafting your AI instructions, think about which stage you’re targeting. Are you introducing your brand to new potential customers or nurturing those who are already considering your offerings? Understanding the funnel stages and aligning your instructions accordingly can make all the difference. When you’ve made up your mind, you guessed it… tell the AI what it is.

So, my fellow business enthusiast, armed with these tips, you’re ready to wield the power of AI tools like a pro. It’s time to take your business and your marketing to new heights.
Leaving generic prompts in the dust and crafting detailed instructions that bring results.

AI Skills - Prompts for AI

AI Skills – Prompts for AI

The AI Skills You Need For Your Business Growth

Imagine having a powerful ally at your disposal. Ready to transform your content and captivate your audience.


Well, you do, with AI…


And the learnings are going to keep coming and keep changing as AI evolves.

The evolution is unstoppable.

So you better start learning and then keep learning. Because things aren’t going to slow down.

Making The Most Of AI-Generated Content

  1. Readability

Let’s face it, sometimes AI-generated content can be a bit…well, robotic. But we’ve got an ace up our sleeves. There are plenty of them out there so it’s important to spend some time finding the right tools for you. They often sit alongside AI tools like ChatGPT or Copy.ai perfectly.

The first one to look at is a language tool called Hemingway Editor. These nifty tools help polish your content, making it more readable and engaging. Say goodbye to that generic style and tone. With Hemingway Editor, you can avoid those pitfalls and make your writing shine.

It literally coaches you, gives you tips, and tells you what to change. And whilst you’re using it, you become SO MUCH BETTER at writing and understanding ‘readability’.

  1. Crafting Engaging Headlines

Ah, headlines, the gateway to your content. Your headline is the most important part of ANYTHING that you write. The old saying goes that if you do a great job with the first 50 words, they’ll read the next 5000.

You want them to be catchy, attention-grabbing, and irresistible, right?

You can use tools that are headline analysers like CoSchedule Headline Analyser. These bad boys will give you the lowdown on how compelling your headlines are. Trust me, they’re like your personal cheerleaders. Guiding you towards creating headlines that demand attention.

How AI Is Complimenting, Not Replacing, Copywriters

  1. Acknowledging the Importance of Skilled Copywriters

Now, let’s address the elephant in the room. Some folks worry that AI will replace skilled copywriters and zap away all creativity. But fret not, my creative comrades!

Skilled copywriters bring something to the table that AI can’t replicate. A soul-stirring connection with readers through their own personal stories. They evoke emotions, they engage, and they leave an indelible mark on your audience. That’s irreplaceable.

  1. Leveraging AI as a Tool

Here’s the beauty of having AI skills. They compliment, not replace, the talents of copywriters. Think of AI as a trusty sidekick. Always ready to lend a hand. It can refine your content based on feedback, making it even more powerful.

So, instead of fearing the rise of the machines, let’s embrace them as allies in our creative endeavors. Together, you’ll achieve greatness.


ChatGPT Cheat Sheet

ChatGPT Cheat Sheet

Examples Of Prompts To Give AI

To wrap up with, let’s give you some clear, compelling and effective prompts to get you started.

Take these and use those that you like. Discard those that you don’t, and keep adding to your skillset.


Write an article (when I give you the instruction to do so) on XXX

The keyword is…

The funnel stage is…

The target audience is…

The secondary keywords are…

Talk about these things in the article:

Target word count: 3000

Our brand is a XXX company, we work with YYY.

I want you to use the normal formatting for a blog post, including headers, and bullet points.

I’d like you to write in English (UK), not English (US).

I would like you to use long/short sentences.

Use more/less bullet points.

Make the style and tone XXX (you can have fun here and even ask it to write in the voice of Mike Tyson or Snoop Dogg).

Keep the language formal/informal.

Give me a blog outline for this article…


PS Remember, you need to waste words and time by being overly polite or asking “is it ok if you write…” Being succinct will provide artificial intelligence with clarity. So don’t use excess words that you don’t have too.

PPS Although if you are polite to Alexa, she might remember it when she takes over the world.


If you thought that using AI meant that you could write one instruction, let AI write you an article, then copy it directly onto you website…

…with no editing or reviewing.

You were wrong.

It still takes work.

For now…

…And things might change as AI evolves.

But you need to have a basic understanding of what good copy is.

And you need to edit, personalise and change whatever it writes.

And here’s why…

If everyone used one of the AI tools like ChatGPT or Copy.ai and gave the same instruction, like “write me an article on X”.

All the marketing that everyone produces would look the same.

So you’d need to STAND OUT.

Which by the way, is EXACTLY how the world looks right now.

Most marketing sucks.

And it looks very similar to everyone elses.

So to make the most of AI, you’re going to have to be ahead of the curve, just like you need to now.

Only the game is going to change.

Which means you need to learn new skills.

With that comes ALOT of excitement. And ALOT of opportunities.

You can either run from it or learn from it… but either way, AI is HERE! 

And it will be for the rest of our lives.