4 Essential Principles For Designing The Perfect 90-Day Plan

There’s something that’s essential when it comes to business growth. We’ve seen business owners, like you, achieve breathtaking results using them. And as a business owner, it’s important that you understand how to use them. What are these mystical things? 90-day planning principles.
When you understand the power of these principles, you’ll even surprise yourself.
You’ll notice a new level of focus as you conquer your business.
And things will never be the same again.
At least, they weren’t for Jenny.
Years ago, I started coaching an accountant.
But she wasn’t your typical accountant.
She wasn’t quiet. Nor was she conscientious. I had most accountants down as conservative.
She didn’t strike me as an accountant at all.
Why not?
To start with, she was loud.
Deafening at times.
And she loved people.
She seemed to thrive when she was around people.
But that isn’t what stood out most for me when I met Jenny.
There was something else.
Something that was even more unusual for an accountant.
I’d never seen it before.
And I’ve never seen it since.
What was this unique trait?
She’d had it tough.
Her upbringing had been ferocious.
And I could see it when she spoke.
She didn’t come from privilege.
Nor did any of her family have a history of financial education.
Jenny had grown up on a run-down estate in Scotland.
When she joined the coaching programme, she was a diamond in the rough.
And what happened next was insane.
It changed her life.
Changed my perception.
And our understanding of the 4 principles for designing the perfect 90-Day plan.

Does having a 90-day plan help your business?

At one of our 90-day planning events, Jenny got serious.
She came to understand the principles.
And on that day, at that event, her destiny changed.
What did Jenny learn on that day that created a whole new world for her?
We taught her:
  • How to write a 90-day plan that will make you up to 9600% more profit.
  • The 4 essential principles for designing the perfect 90-day plan.
  • How to stay focused on the 90-day plan whilst everyone else is getting distracted.
  • The top 3 strategies that make goal setting and planning easy.
  • The magic formula for improving your own income on the back of your plan.


And it paid her a life-changing reward.
Jenny used those learnings to write a 90-day plan that helped her:
  • Learn how to get her first business working without her.
  • Add well over 6 figures per year to her revenue.
  • Whilst growing her original business by more than 250%.


90 Day Plan Review

90 Day Plan Review

All within 90 days.
And it all came from her 90-day plan.
But learning the essentials wasn’t the only important part.
You have to follow the formula, to the letter.
Like Jenny did.
And it wasn’t only Jenny who used these essentials to grow.
Kirsty and Pete from Taylor Shoes NW used this formula to save £1.4 million in one month.
Gav and Laura from Conveyancing Expert used it to grow their multi-million-pound company by 9600% in 90 days
Lucy Dunleavy from Learnbox used this to help her get an offer on her business for £6,000,000, and she was only going for £5,000,000.
And Chris Marsden from Plans2Extend used this to start his second business and win 4 huge projects without spending a single penny. All whilst growing his original business by 728% (profit) in just 90 days.
90-Day Planning Principles

90-Day Planning Principles

All that growth, and all that success, came from their 90-day plans.
Nothing more, nothing less.
Every one of those business owners sat down in one of our 90-day planning events. At the event, they decided to achieve those goals mentioned. 
Then, with a little help and guidance, they came up with strategies to execute the plan.
Then they delivered.
Does having a 90-day plan help you with your business?

How do you write a great plan?

That’s a question many people ask themselves when they’re looking to achieve a goal. It’s important to create a plan that’s specific, measurable, achievable, relevant, and time-bound. (SMART).
The key to a successful 90-day plan is to focus on what you want to achieve. Then you can break it down into milestones and big actions, and give yourself the best chance of success.
Another top tip when writing a 90-day plan would be to put yourself in the best possible environment. If you’re in a foul mood and things are busy in the office, you’re not going to set the best 90-day goals.
That’s why, here at Action Coach, we take business owners out of their working environment
We put them in the best environment possible so that they feel motivated, and inspired. It also stops them from getting distracted by the day-to-day stuff going on in the business.
Interruptions and disturbances will stop you in your tracks. If your team calls upon you while you are planning, you’re not going to have the headspace to write a 90-day plan.
So before you even think of writing a 90-day plan, put yourself in a great environment.

The 4 Essential Principles For Designing The Perfect 90-Day Plan

Here they are.

The 4 essential 90-day planning principles.

These helped Jenny buy 2 companies in one quarter with no money down.

They helped Chris grow his business by 728%.

Gav and Laura grew their business by even more than that. Their multi-million-pound turnover company grew by 9600%. All on the back of their 90-day plan and following the principles.

And you can grow yours too.

1. Start with the end in mind

Starting with the end in mind is an essential principle. It’s needed if you want to design the perfect 90-day plan.
In fact, without it, writing a good plan is impossible.
What does it mean?
Start with your ultimate goal, and work backward from there.
Without it, people look around at their current situation and choose something to do.
We call that, fighting fires.
You’re never going to have remarkable growth by fighting fires.
So instead, decide on your biggest goal or dream.
Then reverse engineer that dream.
For example, you might want to drive in the F1 one day.
If so, reverse engineer the goal to see what you need to focus on this quarter.
Some of the milestones on route could be to win a smaller championship so that you get noticed.
If that’s the case, what do you need to work on this quarter to give yourself the best chance to win a championship?
There are loads of things you could do.
You could get a private tutor that’s been in the F1.
Or you might decide you’re ready and enter a championship now.
It could be something else. It all depends on where you are now.
But by working on those things you’re giving yourself a chance of getting to the F1.
By knowing what you want to achieve you’re better equipped to make decisions. On the back of those decisions, you can take actions that will help you get there.
The 7 Habits Of Highly Effective People
Stephen Covey, author of “The 7 Habits of Highly Effective People,” talks about this concept in his book. He says that starting with the end in mind is a crucial step in achieving success.
He argues that it’s important to have a clear understanding of your end goal before you start. Then you can begin working towards it.
That level of clarity helps you to stay focused on what you want to achieve. It can also help you to avoid getting sidetracked by distractions.
Starting with the end in mind also means that you’re able to be proactive rather than reactive.
When you know what you want to achieve, you can create a plan that will help you get there. That’s much better than fighting fires as they arise.
Another benefit of starting with the end in mind is that it helps you to stay motivated. When you’re clear on the goal it’s easier to stay focused and to keep pushing yourself toward it.
That kind of motivation can help you to stay committed to your plan and to persevere even when things get tough.
In summary, starting with the end in mind is critical. It’s one of the 4 essential principles for designing the perfect 90-day plan.
It allows you to be proactive toward your goal and stay motivated. It also helps avoid distractions and setbacks.
By following this principle, you can create a “SMART” goal. Then you can take intentional steps toward achieving the life you want.
90 day plan - Start with the end in mind

90-Day Plan – Start With The End In Mind

2. Focus on one thing

When setting a 90-day plan, it’s important to focus on one thing. If you chase too many goals at once, you may end up spreading yourself too thin.
That way you won’t make significant progress toward any of them.
It’s why the saying “if you chase two hares, you’ll catch neither” is so relevant.
Steve Jobs provides a great example of the importance of focus.
Steve Jobs on his laptop staying focused on his 90 day goals

Steve Jobs – “The Importance Of Focus And The 90-Day Planning Principles”

The board at Apple fired Steve early in his career.
Can you imagine that?
Fired from your own company.
At the time of his departure, the company had 116 products.
Why was he fired?
Because he was a rubbish CEO.
When he left, he had no idea what to do. But he did have a little start-up company he owned called Pixar.
So off he goes to put some energy and effort into this little company.
When he went to Pixar, they only had one project – Toy Story.
It forced Steve to focus.
And the rest of the company.
Everybody in the whole business focused on Toy Story.
The marketing department’s main focus… Toy Story.
What about finance? You guessed it, Toy Story.
And the animators? Toy Story again.
It forced Steve to focus all his energy and resources on making that one project a success.
And it worked – Toy Story became a huge hit.
The key to his success
The key to this success was focus. Everyone at Pixar focused on making Toy Story the best it could be.
They were all working towards the same goal. That level of alignment allowed them to work together. They became efficient and effective.
The same principle applies when writing your 90-day plan.
By focusing on one thing, you can align all your resources and energy toward achieving that goal.
It makes it easier to make progress.
You’re not switching between different priorities.
Another benefit of focusing on one thing is that it can help to reduce overwhelm.
When you have too many goals, it can be challenging to know where to start and how to make progress.
By focusing on one thing, you can break it down into smaller, more manageable steps. Then you can work towards those goals each day.
In summary, focusing on one thing when setting a 90-day plan is a key principle.
Without doing that, it’s difficult to make progress toward your goals.

3. Break it down

The key to completing goals is breaking them down. So chop up your 90-day goal into smaller, more manageable actions. It’s crucial for achieving success.
Start with one big focus and break it down into little actions. Then you can make progress toward your goal without becoming overwhelmed.
The smaller actions should be helping you work towards the bigger goal or project. They should be specific, measurable, and achievable so that you can track progress.
By breaking down the big goal into smaller milestones and actions, you can create a roadmap. It’s like having a SatNav that will help you stay focused and guide you toward success.
Consider the “domino effect”. It’s another reason why breaking down your goals into smaller actions is so effective.
If you start ticking off the weekly actions, it will start to knock down the bigger tasks. In turn, it will help complete the project.
It’s like knocking one domino over so that the rest follow.
Each small action you take helps to build momentum toward your ultimate goal. It makes it easier to keep going and achieve success.
Breaking it down
For example, let’s say your 90-day goal is to write a book. You can break it down into smaller milestones.
You might start by outlining the chapters. Next up might be writing the first draft. Sooner or later you’ll be near the end and you’ll be editing the final draft.
You can break each milestone down further into specific actions.
During the planning phase, you’d go into a little more detail.
You might decide that you need to research topics for each chapter.
Or you could add a plan to set aside time each day to write a certain number of words. You might also start thinking about hiring an editor to review the final draft.
By breaking the big goal down into these smaller actions, you can create a step-by-step plan.
The smaller actions help to create a sense of progress and accomplishment. It can help to keep you motivated and focused.
In summary, breaking your 90-day goal down into smaller actions is essential. The smaller actions should help you work towards the bigger goal or project.
By taking small actions each day or week, you can create a domino effect that will help you achieve your goal.

4. Give yourself the best chance

How do you give yourself the best chance of completing your 90-day goals?
A simple tip.
Put your actions straight into your diary.
That’s if you use a diary.
If you don’t have a diary, use the reminders on your phone.
Or a task system like Trello or Microsoft Teams.
The key is to set up a reminder system.
It will help you stay accountable and focused on your tasks.
By doing so, you’ll be able to see exactly what need you need to do and when which will make it easier to stay on track.
Putting your actions into your diary or reminder system will also help you rank your tasks.
It’ll give you the best chance of completing your goals within the 90-day period.
When you put your actions straight into your diary, you create a sense of accountability.
You are committing to a specific time and date to complete each task.
It’s like making an appointment with yourself.
Then be sure to treat it as serious as you would if you were meeting with a client or colleague.
By doing this, you are more likely to remind yourself of the goals and work towards achieving them.
You’ll also be able to track your progress and see how far you’ve come, which can be very motivating.

Conclusion – The 90 Day Plan Principles

The 4 essential principles for designing the perfect 90-day plan changed Jenny’s life.

And they can change yours too.

They helped Jenny buy 2 companies with no money down.

Increase her revenue by more than 250% in 90 days.

And added well over 6 figures per year to her revenue.

So be sure to start with the end in mind, focus on one thing, break the goal down, and then give yourself the best chance of completing it with your reminder system.

Have you set 90-day goals before?

If so, what have you found most helpful when setting your goals?