How much marketing should I be doing?
If you’re a business owner, you’ve probably pondered about this. “How much marketing should I be doing?”
Not only will the answer surprise you.
You might scream loudly into a pillow as you start to uncover the answer.
We’ll tell you HOW MUCH marketing you should be doing.
AND which strategies you should be following right now.
You’ll find out about a marketing strategy that costs you £0 and it’s the only marketing strategy that you need in 2023
If you take the time to read this article, I guarantee that you’ll have a SHIFT.
A big shift.
Because you’ll understand what actually works.
And honestly, at times it’s a REALLY unpopular opinion.
So read on IF:
You care about RESULTS
And less about what people think.
But stop reading RIGHT NOW, if that’s not you.
Let’s say what needs to be said.
99% of small businesses create AWFUL marketing.
How do we know it’s awful?
Because it doesn’t get results.
It isn’t profitable.
And it’s unpredictable.
In fact, most companies are losing a fortune on their marketing. Because they’re spending money but not getting a return on investment.
So I was COMPELLED to write this article.
Because there’s something REALLY important to understand:
MARKETING IS THE MOST IMPORTANT FUNCTION AND THE MOST IMPORTANT DEPARTMENT IN YOUR WHOLE BUSINESS
You could have the greatest product in the world, but if no one knows about it…
🤷♂️
Flip the coin…
…If you have an average product (toilet roll for example) but your marketing is incredible, your whole business will SOAR.
It’s never been more competitive out there.
There are more companies that exist right now than at any other time in history.
And they’re making more noise than ever.
So you NEED to get this right.
It’s no longer a choice.
It’s a matter of survival.
With that in mind, I want to share with you a strategy that will cost you £0!
And it’s a strategy that will completely change the game for you in 2023.
But there’s also a principle to understand that sits alongside this strategy.
And that principle is…
One is the worst number in marketing
And that principle also answers the question “How much marketing should I be doing?”
Before I explain this principle in detail, I want you to ask yourself a question or two.
1. How many times are you posting on social media per week?
2. How many emails are you sending out per week to your email subscribers?
3. When you’re selling something, how many times are you putting the advert in front of each person?
And as you’ve probably guessed, the worst answer that you can give (excluding 0) is ONE!
How much marketing should I be doing?
Bill Glazer and Dan Kennedy run one of the biggest marketing events in the world.
And for those of you that have ever been to a marketing conference, you know they aren’t cheap.
Some of Bill and Dan’s events cost as much as $2000 per ticket.
But you’ll really learn how to advertise.
And they ran an event a few years ago with 700-800 people in the audience.
Toward the end of the event, they run a Q&A.
So a guy stands up and asks them his question.
He said “I run business events, but we don’t get 800 people in the room. And we charge a fraction of what you do… how do I sell more tickets?”
Bill Glazer takes the mic and says “How many times are you emailing, messaging, or sending mail to potential attendees?“
And the fellow replied by saying “Once”.
“I move on if someone isn’t interested and try to get the next prospect”.
Bill’s response was shocking…
He said, “Do you know how many times we ‘touched’ each person in this room?“
“103!”
and that’s with GREAT COPYWRITING, not the confusing rubbish that lots of people write.
Gary Vee shares the SAME principle.
Gary Vee
If you go to see Gary speak and tell him that you’re posting once a week…
…or worse, once a month.
You’re in trouble.
Gary proposes that you should put out 5 to 8 posts, videos, or reels PER DAY!
Across, Facebook, LinkedIn, Instagram, YouTube, TikTok, Twitter, and any other platforms that might be relevant to your business.
That’s one video per platform, per day.
So here’s the principle, and the moral of the story.
BEING LAZY WON’T CUT IT IN TODAY’S WORLD.
You have to be ACTIVE.
And you need to have some skills.
If you can combine those 2 things, everything will change for you and your business.
And you’ll never need to ask “How much marketing should I be doing?”
How often should I post on social media?
The next question to ask yourself is…
…Are you ready to REALLY dive into the exciting world of marketing?
That big question is often on the minds of many small business owners: “How much marketing should I be doing?”
Trust me, it’s a question worth exploring. Because it holds the key to attracting more customers.
And generating those sweet, sweet leads.
But it starts with…
Understanding the Awareness Stage of the Marketing Funnel
You’ve got an amazing product or service, but the world doesn’t know it exists yet.
That’s where the awareness stage of the marketing funnel comes into play.
This is the crucial first step in your marketing journey.
Where you aim to make a big splash and let people know how great their life will be when they engage with you.
Creating awareness is like shining a spotlight on your business.
It’s about capturing the attention of potential customers. Making them say, “Whoa, what’s this all about?”
It’s all about getting your name out there. Showcasing what makes you unique, and spiking curiosity.
If you’re a small fish in a big pond you’re going to want to grow. Awareness is your chance to grow into a magnificent shark that dominates the ocean.
But remember, it all starts with getting noticed.
So, how do you make a splash?
The Power of Daily Marketing
Listen up because this part is gold.
Gary Vee, the marketing guru, suggests that daily marketing is the way to go.
Gary Vee knows his stuff.
So when he says you should be making 5-8 posts a day across different social media platforms, you better believe it.
Why, you ask? Because consistency is the name of the game.
When you show up every day with killer content, you establish yourself as a trusted authority in your niche.
You become that go-to person, that go-to brand that people turn to when they need what you’re offering.
But here’s the thing, don’t throw random stuff out there.
Be intentional. Be strategic.
Then deliver value-packed content that speaks to their needs and desires.
Now, some of you might be thinking, “That sounds like a lot of work!”
But building a business isn’t for the faint of heart.
It’s for those who are willing to put in the sweat equity and hustle hard every single day.
Here’s maybe the most important change that you can make.
Instead of looking at yourself as a technician that does a bit of marketing.
Think of yourself as a MARKETING AGENCY that promotes whatever it is that you do.
Because marketing is more important than anything else you could do in your business.
How much marketing should I be doing on social?
Alternative Strategies for Daily Marketing
Daily marketing doesn’t mean you’re limited to social media.
Oh no, my friends, there are plenty of other ways to produce some marketing magic every single day.
Let me drop some knowledge bombs on you.
Email Marketing
Craft compelling newsletters that land in your customers’ inboxes. Share valuable insights, exclusive offers, and let your personality shine through. Remember, authenticity is key.
Blogging
Write informative blog posts that showcase your expertise. They should address your audience’s pain points.
Share your knowledge, tell stories, and build that loyal following.
Video Content Creation
Hop on the video bandwagon. Video is THE way to go right now. Create engaging videos that entertain, educate, and inspire. Show off your personality and connect with your audience on a deeper level.
Direct Mail
20 years ago this was a competitive space. Now, it’s become a baron wasteland. And because of that, people have STARTED READING THEIR POST AGAIN. The strategy has gone full circle. But if you are going to write a blog or start a direct mail campaign, you have to learn how to write.
The key here is to experiment, try different things, and see what resonates with your audience. Don’t be afraid to push boundaries and get creative. After all, innovation is the fuel that propels businesses forward.
Tailoring Marketing Efforts for Small Businesses
Now, let’s talk about you, the small business owner. You, my friend, are a special breed. You’re the underdog, the scrappy warrior fighting against the big guys.
You have a secret weapon—your size.
Especially in a world of giant corporations and faceless conglomerates.
Your small business has the power to connect with customers on a personal level, and the big boys get it wrong.
You can focus on niche markets. And cater to specific needs.
Plus you can build genuine relationships that last a lifetime.
But let’s not sugarcoat it, my friends. Marketing on a small budget can be tough.
Be strategic with your investments.
Find affordable marketing channels.
And leverage the power of social media to amplify your message without breaking the bank.
Tracking and Measuring Results
Now, we can’t talk about marketing without diving into the realm of tracking and measuring results.
You see, my friends, data is your secret weapon.
It’s like having a crystal ball that tells you what’s working and what needs tweaking.
Use tools like Google Analytics and social media analytics to track your performance.
Write down EVERY SINGLE MARKETING ACTIVITY that you engage in.
Write what you did, when you did it, and where the marketing went.
Leave it a week or so.
Then record what results you got.
Keep an eye on those key performance indicators (KPIs) that reveal how well your marketing efforts are paying off. Are you getting more website traffic?
Are your posts generating engagement and shares?
The answers lie in the numbers.
Summary
So, my fellow marketers, how much marketing should you be doing?
The answer is simple—do as much as humanly possible.
Show up every day with your A-game.
Be consistent, be strategic, and be relentless.
Remember, Rome wasn’t built in a day, and your empire won’t be either.
Create awareness like a boss, leverage the power of daily marketing, and tailor your efforts to fit your small business needs. Keep experimenting, keep hustling, and above all, keep putting your heart and soul into every single marketing endeavour.
Now, my friends, it’s time to unleash your marketing prowess. Get out there, make some noise, and watch your small business soar to new heights. The world is waiting for you. Go crush it!
